Hi again! 👋🏽
My design philosophy is anchored in a profound understanding of user needs and behaviors. I firmly believe that effective design is an intricate interplay of intuition, usability, and visual appeal. Taking the time to delve into user requirements allows me to create solutions that not only address users need, but of business as well.
A sampling of my work experience 🧳
Sr. UX Designer
Lululemon
JEDI Team
Mar 2024 - Current
In my current role, I define the experience vision for the Lululemon planning and strategic allocation app, creating a clear roadmap for future user experiences. My process includes establishing principles, standards, and experience guidelines to ensure a cohesive and purposeful end-to-end app experience.
I work with the development team in designing app features, delivering mockups and prototypes to guide the final design all the way to implementation. Additionally, I collaborate with stakeholders to ideate, prototype, and architect technical strategies while serving as the champion of end user and experiences.
Sr. UX Designer
Full Beaker, Inc
Oct 2018 - Jan 2024
Jul 2018 - Oct 2018 (Contract)
As a Senior UX Designer at Full Beaker, Inc, I managed the mortgage, education, and staffing media properties. I used user research, including in-person interviews, Google Analytics, and Hotjar data, to find user pain points.
My role involved creating design solutions that not only met business goals but also integrated digital design and user experience to drive revenue and audience growth.
UX Designer
Microsoft Corporation
Xbox Game Studios Developer Services Dec 2016 - Jul 2018 (Contract)
I was hired to revamped the outdated Xbox Game Studios Developer Services interface, addressing issues with responsiveness, accessibility, and user-friendliness.
The outdated system caused difficulties in updating information, resulting in conflicting data and team frustration. My goal was to modernize the site, enhance user-friendliness for edits, and establish a single source of truth.
Through extensive user research, A/B testing, and revisions, I delivered a dashboard that increased productivity by 197%, ensured up-to-date data, and set the foundation for future expansion.
Interaction Designer
Recreation Equipment Inc (REI)
REI Adventures Team
Sep 2016 - Nov 2016 (Contract)
Designed a user-friendly checkout process for REI Adventures, focusing on transparent communication about the required down payment during booking. Created user stories, personas, and use-cases for various scenarios. Developed detailed mockups and defined user experience design through walk-throughs, interactive prototypes, and wireframes.
UX/UI Researcher
Excel Procurement Services
Mar 2016 – Jun 2016 (Contract)
Sr. Contracts Analyst
Apr 2008 – Dec 2015
During my initial tenure with EPS, I served as an analyst for their Defense Logistics Agency contracts. It was during this period that I identified inefficiencies in the tools and software employed for contract analysis, bidding, tracking, delivery, and invoicing. In my concluding years, I took the initiative to launch a project aimed at developing a centralized dashboard to track the life cycle of our contracts. This tool streamlined contract management processes, empowering employees to efficiently oversee contracts through a unified software platform.
After attending General assembly, my old employer welcomed me back to help with additional ad-ons for the contract management dashboard I had created. During that time, I lead UX research and design to steer the creative direction and provide strategic solution to the dev team.
Mara Hill
Sr. Manager, Strategy & Analytics
at Full Beaker
Hatim is an incredibly talented and collaborative UX designer. He has a keen eye for detail, thoroughly researches his designs, and is constantly working to drive company growth and development. Additionally, Hatim excels at managing projects across multiple workstreams, frequently keeping work moving forward even in the face of adversity or change.
I had the privilege of managing Hatim for over a year, and in addition to just being an absolute delight to work with, Hatim was consistently open to receiving feedback. I will greatly miss working with Hatim and would be thrilled to work with him again in the future.